Timber customer magazine 2022/2023

Made of timber

There is nothing like wood

SAMI ANTEROINEN, Photos: Ikea, Riikka Kantinkoski, Svante Gullichsen, Elvo Jakobsen & Kesko

Wood is a trending material in furniture and interior finishing – but what are the key factors driving its popularity?

Wood is mounting an unprecedented comeback. From designer brands to Do It Yourself (DIY) home renovators, it is suddenly everywhere, and suppliers need to keep up. Matti Mikkola is Managing Director of the Federation of the Finnish Woodworking Industries, an alliance of companies that make products from wood. He sees the popularity of wood as strongly connected to the fight against climate change. “Clearly, it is because of climate impact that there is more wood construction in new builds and also more wood in renovation projects.” As the Covid-19 pandemic hit, demand for wood reached record levels around the world. A big part of this growth came from the DIY segment, where countless home renovators pursued their pet projects. “Starting from March 2020, we actually first saw a decrease in the demand for wood due to the general corona scare. After that, it just took off.”

Ivar

This modular system has been sold and developed by IKEA for nearly 50 years. It is a favourite among customisable shelving systems – combining form and function with endless possibilities for stylish expression. Solid untreated pine is durable and ages beautifully, or can be oiled, painted and stained according to preference. It is also closely tied to the Scandinavian heritage of IKEA.

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