Puidukoda, which produces and sells treated timber panels for housing and outdoor spaces. Norsilk, producing wood products from Nordic wood, was acquired from a German private equity company in late 2021. Norsilk was owned by Metsä Group until 2015, so the transaction brought even deeper collaboration between Rose Group and Metsä. “Our goal for the years ahead is to grow together on a foundation of quality. We want to become the point of reference in our different markets.” Sustainability comes naturally Sustainability as a concept has increased in weight during the past decade. As Bergerault puts it, any company using a natural product as a resource can be under close scrutiny. For Rose Group, sustainability is essential. “Sustainability is a very important aspect. We are not able to use non-certified wood, for example. Obviously, when dealing with a large supplier from Finland, Metsä Fibre, all the sustainability certifications and requirements are met.” End users and private customers seldom ask about forest certifications, Bergerault says. Instead, the overall carbon dioxide impact of the company is a matter that all companies need to address. Like other EU countries, France is commit- ted to reducing its impact on climate change, and there is pressure on companies to publish their carbon footprint.
As an example, Rose Group is using shipping instead of road transport to import wood from Finland to minimise the impact of logistics on the environment. Electric fork- lifts are used at worksites. “When it comes to wood products, it is important to show that the carbon dioxide impact of our business is low. We like working with suppliers like Metsä Fibre, because we can prove that we import the wood from sustainably grown forests and within a reasonable distance.” What does the future hold for the wood product business? “The past two years have been good for us. Because of climate change, there is political pressure to increase wood construction, which increases demand. And because of lockdowns during the pandemic, we also saw a boom in the Do It Yourself (DIY) market. We are optimistic about the future,” Bergerault says. • Rose Group Family-owned business specialising in importing timber, processing, and distributing wood products • Consists of three companies: Protac and Norsilk in France, Puidukoda in Estonia • Founded in 1949, based in Lamballe, France • Employs about 400 people • Products are available in 35 countries www.rosegroup.com
Sustainability is essential for Rose Group and they do not use non-certified wood.
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