Updates from the CEO
Towards sustainable excellence
MATTI REMES, Photo: Kristiina Hemminki, Fotonokka
Metsä Fibre aims at sustainable excellence. It means industrial efficiency, long-term customer relationships and solutions that promote sustainability. Population growth, urbanisation, loss of biodiversity, climate change and digitalisation. Although these megatrends have long influenced the forest industry, their significance for and impact on our business environment and the operations of our customers have changed over time. This is why we review our strategy at regular intervals. The goals of our latest strategy review can be crystallised in three strategic projects: We seek industrial efficiency to ensure the continuous improve- ment of competitiveness in our own production and that of our customers. In sawn timber production, this means systematically renewing our production capacity. The process is being spearheaded by the new pine sawmill under construction in Rauma, which will run an automated production line featuring cutting-edge technology and digitalisation. This line marks a major development in the field. We focus on the continuous development of customer relation- ships. We want to continue improving and strengthening our long-term customer relationships. We believe that lasting coop- eration ensures the best results for both parties. We want to serve our customers by supplying premium sawn timber and by offering them professional technical customer ser- vice. We collect data on our production process to ensure consis tent sawn timber deliveries that meet customer needs. We strive for sustainable solutions to mitigate climate change and promote the circular economy. We develop new bioproducts to replace products made from fossil raw materials and continue to strengthen our bioproduct concept to make full use of our side streams. We use Nordic wood from sustainably managed forests and take biodiversity into account in sourcing our wood. We are also committed to fossil fuel free production by 2030.
These themes have also become increasingly important to our customers and partners. We work together to mitigate climate change and reduce the environmental impacts of the entire pro- duction and conversion chain. Our vision is to be our customers’ preferred partner. This ambi- tious goal requires us to continuously improve our operations. I believe that we can achieve our vision through long-term co- operation. We aim for sustainable excellence. In practice this means sus- tainable and profitable growth together with our customers. •
Ismo Nousiainen, CEO, Metsä Fibre
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