Metsä Fibre’s strategy calls for sustainable excellence. The word sustainable refers to a strong culture of continuous improvement, responsible operations and a goal-oriented way of working.
In our strategy, sustainable solutions mean new products that can replace those made from fossil raw materials, as well as process improvements. Our goal is to mitigate climate change and promote the circular economy. Among other things, we are improving the use of side streams from sawn timber production so that they are always converted into the most valuable products possible or utilised in other ways. Finnish sawn timber offers an excellent way to curb climate change. Wood and wood products store carbon throughout their life cycle, and the sawmill side streams can replace products made from fossil raw materials, produce bioenergy, and so on. Our competent employees have a key role to play in implementing our strategy. The skills of employees become increasingly important as production processes become more complex and digital. We can also offer new and ever more interesting work. The forest industry of the future will require more diverse competence and will be an increasingly attractive employer. Electrical automation and mechanical maintenance are two of the skills already in great demand. Experienced operators must continue to share their experience now and in the future. At the core of our strategy is sustainability. We are developing our production to be entirely free of fossil materials, a milestone we intend to reach by 2030. At the same time, we create sustainable added value for customers, which they can pass on to their own customers. The forest industry has a long and important history in Finland. By developing the focal points of our strategy, we are contributing to its sustainable future.
Ismo Nousiainen
CEO Metsä Fibre
TIMBER
19
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