Make it beautiful!
Jensen from Vinduesindustien points to the uniform look and feel of Nordic pine. “For example, consumers do not like knots in the wood. They view a window as they would any piece of home furniture. It needs to be pleasing to the eye, too.” Wood-based products also offer energy savings. Jensen says that Denmark’s environmental requirements for such products are among the toughest in Europe. “The focus is now on the energy balance of buildings, and windows have an important role in boosting energy efficiency.” Glinvad from Barrus agrees that energy optimisation is a trend that is only increasing in importance. For example, most windows have changed from double glazing to triple glazing over the last 2–3 years, he notes. “The high cost of energy, in combination with EU’s ambitious plan to reduce carbon footprint of housing, is a strong driver for several countries and for consumers to get the best energy performance.” Jensen comments that the EU’s upcoming Energy Performance Building Directive will only boost the need for high ecological performance in windows. “We see great potential in the market as a consequence of the directive.” At the same time, the whole industry is moving towards a circular economy, which favours material that can be recycled into a new product at the end of its life, eliminating waste, says Glinvad. “Consumers are getting more and more focused on carbon footprints when they choose a supplier for their windows.”
Green momentum
Denmark’s Inwido Group is another long-time member of DVV. “The number one thing that our customers expect from us is quality. It is important to follow the DVV standard to provide that quality,” says Purchasing Manager Allan Eibe Staffensen . Inwido Group develops and sells customized window and door solutions, with 32 business units and approximately 4,900 employees in 11 countries. DVV’s Rules for Wood are one of the “green tools” that supports Inwido in its drive for sustainability. The company is constantly looking for new ways to improve in this area. “We have already worked very hard to realize our CO2 reduction ambitions. This work is ongoing,” promises Staffensen. Nordic timber has always been a signature of Inwido. “We have sourced sawn timber from Sweden and Finland for more than 20 years.”
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