to small, specialised sectors. Lately, however, BNBMG Forests’ clients have begun to look at the origin of the timber purchased and the certification that guarantees sustainable forest management. “Sustainability is a big issue in China, both at the government level and for companies. It is therefore important for us to work with a company that, like us, strives to provide services in a way that protects nature.”
Professional cooperation
The parent companies of Metsä Fibre and BNBMG Forests are both globally renowned groups with solid experience and strong backgrounds. BNBMG Forests relies on Metsä’s consistent product quality. Wang also mentions Metsä Fibre’s China team, which has a solid network in the country, and provides good sales support. Metsä Fibre has comprehensive knowledge of its products supplied to BNBMG Forests, and both teams attend sales and customer meetings. “Communication and trust with our customers are immediately improved when we can answer any questions they might have there and then, without waiting. Through communication we can even anticipate potential impacts on production,” says Wang. Sometimes customers have specific requirements for material size and quality, so it is good to be able to assess quickly how the production can be adjusted and how soon. “Wood is a natural product, and it can sometimes differ from region to region or year to year. That is why we need to have a professional from Metsä Fibre’s China team or the Finnish headquarters present. They know the product characteristics very well. It also communicates a professional image to our customers which greatly enhances the user’s confidence and love for the product.” •
Weiren Wang CEO, BNBMG Forests
BNBMG Forests
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One of China’s largest importers of sawn timber.
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Employs 185 people.
Cooperation with Metsä Fibre since 2016.
TIMBER
57
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