Contents
TIMBER CUSTOMER MAGAZINE 2021–2022 | METSÄ FIBRE, PO BOX 30, 02020 METSÄ | WWW.METSAFIBRE.COM | PUBLISHER: METSÄ FIBRE | EDITOR-IN-CHIEF: EVA MARTIN | EDITORIAL BOARD: ARI HARMAALA, RAILI KOPONEN, MIKAEL LAGERBLOM, KUSTAA LAINE, TOM NICKULL, TUOMO NIEMI, TOMMI SAARNISTO, TIINA TASSI, VILLE VALIO, HARRI VERTANEN | PRODUCTION: HUBE HELSINKI | ACCOUNT DIRECTOR: SANNA LAAKKONEN | PRODUCERS: MARINA AHLBERG, MARKKU RIMPILÄINEN | LAYOUT: HUBE HELSINKI | COVER PHOTO: MIKKO TIKKA, FOTONOKKA | PRINTING PRESS: PUNAMUSTA OY | ISSN: 2736-8300 (PRINT), 2737-0933 (ONLINE) | THE MAGAZINE IS PUBLISHED IN FINNISH, ENGLISH, CHINESE AND FRENCH | ADDRESS SOURCE: METSÄ FIBRE’S CUSTOMER AND STAKEHOLDER REGISTER | IF YOU DO NOT WANT TO RECEIVE THE MAGAZINE, PLEASE SEND US AN EMAIL: METSAFIBRE.MARKETING@METSAGROUP.COM | COVER: METSÄBOARD PRIME FBB BRIGHT 210 G | INSIDE PAGES: GALERIEART MATT 150 G
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METSÄ FIBRE CUSTOMER MAGAZINE
EDITORIAL Setting the benchmarks for sustainability in the sawmill industry PAGE 4
HOW WE SERVE YOU Sales organisation transitions to a regional operating model PAGES 66–67
WORLD OF TIMBER Positive feedback from sawn timber customers PAGES 5–6
WHY NORDIC TIMBER Slow growth creates durable sawn timber that is easy to work with PAGES 68–69
UPDATES FROM CEO A front runner in investments and development PAGE 7
OUR SAWMILLS Metsä Fibre is one of Europe’s largest sawn timber producers PAGE 70
MADE OF TIMBER A renaissance for wood in construction boosts demand PAGES 8–13
METSÄ FIBRE Metsä Fibre in numbers PAGE 71
GROWTH IN THE DEMAND FOR SAWN TIMBER, PAGES 26–29
FROM FOREST TO SAWMILL, PAGES 48–53
INNOVATIONS & INVESTMENTS New Rauma sawmill to produce 750,000 m 3 of sawn pine annually PAGES 14–17
SUSTAINABLE SOLUTIONS Fighting climate change by increasing wood in construction PAGES 18–19
VALUE CHAIN Nordic wood is a hot commodity in the UK’s DIY market PAGES 20–25
OUR CUSTOMER Danish Norto turns leftover timber scraps into interior design PAGES 36–39
OUR PARTNER Precise deliveries for the construction site at Kemi bioproduct mill PAGES 54–55
ACADEMICIAN MARKKU KULMALA – EXPERT ON ATMOSPHERIC AEROSOLS, PAGES 56–58
TIMBER MARKET Home-improvement pushes up sawn timber demand PAGES 26–29
HOW WE SERVE YOU Timber FOX index guarantees uniform delivery quality PAGES 40–41
INFLUENCER Markku Kulmala’s research creates opportunities to slow climate change PAGES 56–58
A NEW SAWMILL IS RISING IN RAUMA, PAGES 14–17
OUR CUSTOMER Mokbel al Khalaf SONS Co. Ltd. has a strong focus on Nordic timber PAGES 30–31
OUR OPERATIONS Metsä Svir sawmill celebrates a decade and a half of successful production PAGES 42–45
CARBON FOOTPRINT Fossil free production is on the horizon PAGE 59
HOW WE SERVE YOU Maritime Logistics Service Centre keeps deliveries on time PAGES 32–34
HOW IT WORKS Roadmap to a more sustainable future PAGES 46–47
REGIONAL FOCUS The wooden post and beam in traditional Japanese architecture PAGES 60–63
PERSPECTIVE Highest sustainability standards, every single day PAGE 35
SUSTAINABLE FORESTRY Tracing the origin of wood all the way back to the felling site PAGES 48–53
PROFESSIONAL Niko Öhman helps customers find the right sawn timber for the right use PAGES 64–65
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