World of timber
Positive feedback from sawn timber customers
Metsä Fibre’s customer satisfaction survey was once again conducted in the sales regions of Europe, Asia- Pacific (APAC) and the Middle East and Africa (MEA). According to the responses, our overall performance is good. Aspects regarded as positive are similar in all regions. “We would like to thank all our customers worldwide for their active participation. The feedback we have received will help us develop our operations in the right direction,” says Harri Vertanen , Vice President, Sales Asia. The unprecedented increase in demand caused by the pandemic and macro trends, coupled with logistical challenges, have created major problems both in Europe and globally. “Our delivery reliability has suffered but has now been raised to the top of our agenda. Fortunately, quality and collaboration are still seen as our strengths. It will be
good to continue building on this in the future,” says Mikael Lagerblom , Senior Vice President, Sales and Mar- keting. “The professionalism and reliability of our opera- tions in the Middle East and Africa stood out as posi- tive aspects. Logistics emerged as an area for improve- ment, particularly in the Middle East region, which has been strongly affected by the lack of container capaci- ty. We have already taken significant steps to remedy the situation and this work will continue in order to achieve shorter delivery times,” says Kustaa Laine , Vice Presi- dent, Sales MEA. In the Asia-Pacific region, the quality of sawn timber products and skills in collaboration were praised. Our good collaborative network also received positive feed- back. Logistics again emerged as an area for improve- ment.
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