Making strategy a reality
Metsä Fibre’s strategic priorities are to be a front runner, to promote sustainability, to exceed customer expectations, and to achieve excellence. We have been systematically focusing on these areas since 2019, and the results show.
Our investments and continuous development work have given us a front runner position in the mechanical forest industry. In Rauma, we are build- ing a new, modern pine sawmill, which will make our deliveries even more reliable and increase our output of high-quality timber. We are continuing to develop our unique bio- product mill concept with a new mill in Kemi. It will immediately improve our environmental performance and extra production capacity will help to meet growing global demand for pulp and strengthen our position as a leading producer of softwood market pulp. Many of our new bioproducts involve the ad- vanced modification of pulp fibres. An example of this is Metsä’s pilot plant with Japanese ITOCHU Corporation, which can already manufacture tex- tile fibres from undried pulp. Currently, we are looking into ways to add properties to pulp that could reduce the use of plastic coating in package cartons. We aim to be a front runner in sustainability and also to support our customers’ sustainable develop- ment. One of our key goals is fossil-free production by 2030. We are a part of the fight against climate change. This is seen in our use of Nordic wood from sustain- ably managed forests and in our resource-efficient products that can replace fossil-based materials. In our efforts to exceed the expectations of cus- tomers, we work as their trusted partner. A prac- tical example is our technical customer service, which has created additional value for our pulp customers for years. We intend to implement a sim- ilar service model on the sawn timber side. Our pursuit of excellent performanc e is the guar- antee that our products are high quality. Our opera- tion is founded on continuous improvement. In the past year we have focused on quality consistency in sawn timber and on providing quality data to customers. We have also introduced a new production effi- ciency model. We have reinforced the skills of our
personnel so that they can handle basic mainte- nance work independently and immediately. This ensures the continuous operation of our produc- tion facilities. Excellent personnel are an absolute requirement for reaching our goals. The high quality of our products is based on their solid competence. We have been investing in their continuous develop- ment, through training and on-the-job learning. We pay special attention to occupational safety, responsibility and sustainable development. We have continued to improve our management and managerial work, as well as developing person- nel involvement. Another objective is to enhance the ethics and sustainability of our operating cul- ture. In this, we will make use of the results of the ethics barometer we carried out in 2020. We are proud of our roots and our solid compe- tence. We have a commanding view of the forest industry and we are developing sustainable solu- tions for the future. •
ISMO NOUSIAINEN CEO, Metsä Fibre
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