Our customer
A quality partnership
ANNA GUSTAFSSON, Photo: Rose Group
A timber industry leader, Rose Group stays close to its customers. Commitment to quality extends from products to partnerships.
The past few years have been turbulent for many industries. For those that rely on international logistics, business has been especially challenging. Thierry Bergerault is a senior advisor and former CEO for Rose Group, a significant producer of timber for hous- ing, farm buildings and wood products for indoor and outdoor spaces. With over three decades of experience in large wood-related industries, he says the only way to deal with unpredictable times is to build working business re- lationships based on trust. “There are still signs of unpredictability in the global market. However, we have seen how well-built partnerships with long-term suppliers can help companies manage and control the situation,” he says. Over two decades of collaboration Metsä Fibre provides Rose Group with sawn timber from Finnish forests. The collaboration has been continuing for over two decades and works on many levels. The quality of Metsä Fibre’s sawn timber is high, the sawmills are new, and the sorting of the sawn timber is excellent, says Bergerault. “We expect the material we work with to be of excellent quality. But the quality of the process is just as important because we have strict specifications. We need the right
sizes, the right lengths and everything on time. Metsä Fibre has always managed to deliver according to our requests.” It runs in the family The Rose Group is a family-owned and operated company, founded in 1949 by Lucien Rose . Today his son Michel Rose is in charge. Initially the company specialised in agri- cultural sheds for animals, especially pigs, but more value- added products have since been added to the portfolio. From the mid-2000s, the company has invested heavi- ly in new production and planning lines for painted and treated products. A total of 390,000 cubic metres of wood go through the machines of Rose Group every year. The company works with a quick inventory turnaround, which means that the supply chain must be reliable at all times. “Being a family-owned company does make us more reactive. We are close to our employees, and we are close to our customers. We keep the promises we make. This corporate culture also affects the requirements we have for our partners,” Bergerault says. Rose Group has three subsidiaries, Protac and Norsilk in France and Puidukoda in Estonia. All the companies gain synergy by sourcing wood together. Protac was created in 1995 to specialise in quality wood for inside and outside purposes. At 2013 Rose Group acquired
Thierry Bergerault Former CEO and current senior advisor of Rose Group. Oversaw the Rose Group expansion into three companies.
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